Rob Bailis on Leadership, Music & the Vision Behind BroadStage
Interview with Rob Bailis – Artistic & Executive Director of BroadStage
Rob Bailis became the Artistic and Executive Director of BroadStage in Santa Monica in 2019, bringing with him a rare combination of experience as a classical musician, curator, and theatre director. Prior to this role, Rob spent ten years as a professional clarinetist before transitioning into arts leadership. He later served as Interim Artistic Director and Associate Director of Cal Performances at the University of California, Berkeley, where he led the planning and curatorial vision for one of the most respected presenting organizations in the United States.
At Cal Performances, Rob curated an extensive range of dance, theatre, and music productions, working closely with long-standing artistic partners such as Alvin Ailey American Dance Theater, Mark Morris Dance Group, Mariinsky Ballet and Orchestra, and Kronos Quartet. At the same time, he was deeply committed to introducing new and international voices to Berkeley stages, presenting artists and companies including Kidd Pivot, Rude Mechs, Trajal Harrell, Camille A. Brown and Dancers, Manual Cinema, Bassem Youssef, Handspring Puppet Company, and Company Wang Ramirez, among many others.
In our conversation, Rob reflects on his early training as a classical musician and the profound impact of playing in an orchestra. He speaks passionately about the life skills he gained through youth orchestra participation—listening, collaboration, discipline, responsibility, and empathy—and how these skills extend far beyond music into every aspect of life and work. He goes so far as to say that every child would benefit from the experience of playing in an orchestra, regardless of whether they pursue music professionally.
Rob also shares insights into his transition from musician to theatre director, describing how theatre expanded his understanding of storytelling, human connection, and collective creation. He reflects on what he learned from working across disciplines and how these experiences shaped his curatorial and leadership approach.
In discussing his current role at BroadStage, Rob explains the vision behind the institution and its evolving mission. BroadStage is a contemporary performing arts center dedicated to presenting bold, inclusive, and globally engaged work across music, dance, theatre, and interdisciplinary performance. Located at the Santa Monica College Performing Arts Center, BroadStage places a strong emphasis on community engagement, artistic excellence, and accessibility. Under Rob’s leadership, BroadStage has continued to expand its role as a cultural hub—supporting both internationally acclaimed artists and emerging voices, fostering dialogue, and creating space for diverse stories and perspectives to be shared on stage.
This interview offers a thoughtful look at how early artistic experiences shape leadership, how skills learned through music and theatre translate into broader life contexts, and how arts institutions can remain responsive, relevant, and deeply connected to their communities.