Petra Sittig Photography - Vienna, Austria
Petra Sittig Photography - Photoshoots for Artists and Professionals
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My Journal

We all have to start somewhere, doesn’t matter what it is we do, and every start is the beginning of a process that we can never predict. I am writing about how I started photography, the initial inspiration and encouragement by my friend George, and the on-going learning process, by just doing.



















Creators of beauty are driven by passion

... driven by passion

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Artists are the creators of beauty. This is what I wholeheartedly believe. The creators of beauty all have one thing in common: They are driven by passion.  The opera singer uses her voice, the jeweller, his hands.  In the end, what they create, could only be possible through dedication, starting from nothing, working for many years, to become the artists they have dreamed of being.

It was wonderful to be able to style the portfolio photoshoot for beautiful Ilseyar Khayrullova, the young Mezzo soprano at the Wiener Staatsoper.  Ilseyar recently sang the roles of, Olga in Eugen Onegin and Fenena in Nabucco and was under study for Isabella in L`Italiana in Algeri. Ilseyar also sang the role of Olga, one of the three sisters in Tri Sestri by Peter Eötvös

I was particularly excited about the beautiful jewellery that was supplied by Heldwiein Juwelier for this  photoshoot at the Hotel Imperial.  It is very inspirational to learn that even one of the most renowned jewellers of Austria started small, in 1902, as a husband and wife team. Anton Heldwein started with his own designs while working closely together with the artists of the famous "Vienna Workshop" movement.  It is an impressive success story of the rise of a jeweller's dynasty in the course of over 100 years.

“Drawing from tradition and hence creating something new – to keep values and realize visions”

– Heldwein mission statement

Petra Style and Design

Juwelier Heldwein is run as a 4th generation family business.  Apart from personal consultations, the focus on gemstones is of high importance to Mr Anton Helwein who has been taking up the reins since 1991.

Petra Style and Design

The Necklace with pink Tourmaline, Amethyst and Diamonds 3.53ct, in white gold (19.800 €)

Ilseyar is also wearing two rings for the "1902" collection, one with blue Tourmaline 2,23ct and Diamonds (4.290€) and another in white gold and rosé gold with rhodolite 2.47ct and Diamonds (3.480€)

Petra Style and Design

The lovely Ornamental Ring with brilliants 1.11ct, set in white gold (3.650€) suited the laced design beautifully, together with the Whitegold Blossom earrings with brilliant -and rectangular- cut diamonds, total 5ct (29.050 €)

Petra Style and Design

Hand crafted according to the high standards of the age-old Viennese craftsmanship traditions, all the jewellery from the studio Heldwein receives the famous Heldwein hallmark as a way of signature. After he moved his shop to the beautiful part that is known as the Viennes Graben, Hans Helwein created this hallmark to be seen as proof of the creative and artistic quality of every design and creation from the Heldwein Studio.

It was while he was staring out the window at the historic Pestsäule monument in Graben that Hans Heldwein got the inspiration for the hallmark as the master’s final seal of approval.  To this day, jewellery pieces carrying this hallmark have been crafted in the heart of Vienna from the finest materials, to the highest quality, according to the master designs.

Petra Style and Design

This combination of the Earrings in roségold with brown diamonds is just stunning and complimented the dress perfectly. The earring are  from the Pomellato "Tango" Collection (15.900€)  Also from this collection is te ring with topaz and brown diamonds 2,18ct, Pomellato (11.000 €)

Make a statement with this combination!

Petra Style and design

...Always expect a grand Finale!

Petrra Style and Design

Set with rubellite, black south-sea cultured pearls and brilliants in whitegold, this set consists of a necklace (76.000€), earclips (10.490€)  and a ring (8.690 €)

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” 

― Antoine de Saint-Exupéry

Petra Style and Design

It is always great to work with people who understand the importance of a portfolio as an artist and when I can collaborate and work with  artists such as fashion designers (Juergen Christian Hoerl) , hair and make-up artists (Lisa Buchner),   jewellery designers (Heldwein) and photographers (Vandehart photography) on a photoshoot, it makes me excited. I feel  inspired to work creatively so that all involved could benefit from such a photoshoot. Let me not leave out the importance of the stunning venues that we have here in Vienna, such as (Hotel Imperial) to bring interior design and architecture as part of such a collaboration.

Find the shop with the beautiful interior in the most exclusive shopping street, Graben, in the first district of Vienna, where since 1902, Juwelier Heldwein has offered a fine selection of exquisite jewellery, rare timepieces, luxurious silverware and decorative accessories. Anton Heldwein, his wife Barbara and their children are still making this Viennese family business a great success story.

Many thanks to: 

Vandehart Photography

Lisa Buchener - Make-up Artist

Juergen Christian Hoerl

Heldwein Juwelier

Hotel Imperial