Petra Sittig Photography - Vienna, Austria
Petra Sittig Photography - Photoshoots for Artists and Professionals
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My Journal

We all have to start somewhere, doesn’t matter what it is we do, and every start is the beginning of a process that we can never predict. I am writing about how I started photography, the initial inspiration and encouragement by my friend George, and the on-going learning process, by just doing.



















Art, Design and Fashion - Unforgettable creations.

“A man should look as if he had bought his clothes with intelligence, put them on with care and then forgotten all about them.” 

Hardy Amies

Petra Style and Design

Hard to admit, as much as I like a well-dressed man, I still have a lot to learn about men’s fashion. The world of men’s fashion is so diverse and inventive that men could subsequently create their own personal style. As the saying goes that "the clothes don’t make the man", it is in fact, the man who makes the clothes and it represents what kind of man he is.  And of course, with wearing the right watch, you are telling what kind of man you are.  

I have been hoping to do a men’s fashion photoshoot with Denys Cherevychko for a while, but busy rehearsal schedules got in the way. But, it was definitely worth the wait. It was a great collaboration and I am so grateful for the wonderful photography from photographer, Dimo Dimov



“A well-tailored suit is to women what lingerie is to men.”


Petra Style and Design

The highlight was of course the exquisite watches, designed by Alexander Shorokhoff, that Denys wore during this photoshoot at the Park Hyatt Hotel, Vienna.  The watches are exclusive to Mazbani Fine Jewellery in Vienna and as always, they were very happy to collaborate with me on this shoot.

Petra Style and Design

I find the connection between artist and designer interesting and therefore it was important for me that Denys should choose the watches himself he wanted to wear from the Shorokhoff collection.


These true words from Ralph Lauren don’t just apply to clothes but also accessories.

“Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you.”

Petra Style and Design
Petra Style and Design
Petra Style and Design



Reading about the designer of these exquisite and artistically designed watches, made me realise how privileged I was to have this collection as part of my photo shoot.  The high standard of workmanship and the unique designs make this brand exceptional and truly collectable.

Petra Style and Design

 “The difference between style and fashion is quality.”

Giorgio Armani

Petra Style and Design
Petra Style and Design

“It expresses an individual, unmistakable design language, being without any parallel in the world of watch design. The design plays with abstract forms and colours, breaking up and renewing visual habits. Shorokhov counts on the power of the abstract perception – the Russian supremacism.

All watch designs follow a clear creative design and fit perfectly into the company’s history. With his fascinating pieces of art for the wrist, Alexander Shorokhov succeeded in revolutionizing the world of watches and made his creations unforgettable.”  Alexander Shorokhoff- Manufacturing

More of Alexander Shorokhoff collection


Petra Style and Design
Petra Style and Design
Petra Style and Design


Many thanks to

Photographer: Dimo Dimov 

Jewellery and Alexander Shorokhoff Watches: Mazbani Fine Jewellery

Menswear: Manlio

Venue: Park Hyatt Vienna


Photoshoot Stylist: Petra Style and Design