Goran Bugaric - Fashion Designer: You need love, dedication, the idea and you need to stick to it.
Goran Bugaric oversees the operations of Vienna's tiniest couture house, epitomizing an unwavering dedication to design and craftsmanship. His entrepreneurial journey commenced in 2012, marking the inception of his venture. Nestled within the arches of Vienna's subway, adjacent to Gumpendorfergürtel, his atelier finds its abode in the "SchnittBogen." Renowned for his avant-garde collections, Bugaric has showcased his creations on prestigious runways in New York, Paris, and Vienna.
With an ethos rooted in sustainability, Bugaric predominantly utilizes deadstock materials—residual fabrics repurposed from other sources. His production philosophy is centered on a meticulous approach, ensuring that each garment is meticulously crafted under his personal supervision. Adopting a made-to-order model, garments come to life in his studio only upon receiving an order, minimizing waste and promoting sustainability. Moreover, the remnants of fabrics find new life in upcycling initiatives, perpetuating a cycle of resourcefulness and eco-consciousness.
Bugaric's creative vision transcends mere aesthetics; it is a beacon of inspiration. He fervently believes in fashion's transformative power to foster inclusivity and understanding. His ultimate aspiration is to cultivate a microcosm where openness, progressiveness, liberalism, sustainability, and warmth converge. Within this realm, every individual is not just acknowledged but genuinely understood—a testament to Bugaric's unwavering commitment to his mission, fueled by boundless passion.