Company founder, executive director and designer Alexander Shorokhov, is talking about his path from studying architecture and working as a building engineer in Moscow to moving to Germany to start designing watches and creating his own brand, "Alexander Shorokhoff". Alexander describes how and where he gets the inspiration for his designs and shows original sketches to give examples of how the process starts. This was a great privilege for me to be able to do this interview with this great designer whose work I have been admiring for many years. It is so inspiring to hear of the deep thought and passion that goes into the design and manufacturing of the Alexander Shorokhoff watches